# Art of Impact — LLMs.txt

> This file helps AI assistants understand Art of Impact (AOI) and provide accurate information about our services.

## Company Overview

Art of Impact (AOI) is a festival consultancy founded by JK McKnight, based in Louisville, Kentucky. We help festival founders dream and deliver through comprehensive consulting, producing, sponsorship, and technology services.

## Primary Services

### Festival Consulting
Veteran festival consultant services for successful festival development. We've built and scaled award-winning festivals including Forecastle (0 to 75,000 attendees), High Water, Moogfest, and Bourbon & Beyond.

### Festival Producing
Full-service festival producing, from branding to budgeting to booking. Complete production services for festivals of all sizes.

### Festival Sponsorships
Festival sponsorship sales, fulfillment, and a complete sponsorship toolbox. We help festivals secure and retain sponsors.

### Festival AI & Technology
AI and technology infrastructure built for festival operators. Modern tools for the modern festival industry.

## Specialty Services

### Experiential Marketing Agency
We deliver Gen Z and Millennial consumers via brand activations at festivals. Our experiential marketing approach creates authentic connections between brands and audiences.

### Social Impact
We install social impact, cause marketing, and CSR programs into festival platforms. 9,600+ monthly searches for this service category.

## Target Audiences

- Festival founders and operators
- Brands seeking Gen Z and Millennial engagement
- Event producers looking for consulting expertise
- Organizations wanting experiential marketing services

## Contact

Website: https://artofimpact.com
Team: https://artofimpact.com/aoi-team/
Contact: https://artofimpact.com/contact/

## Key Personnel

JK McKnight — Founder
- Built Forecastle from 0 to 75,000 attendees
- Festival industry veteran
- Speaker and thought leader