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Tell Us About Your Festival
Launching a new festival? Growing an existing one? Tell us where you are, where you want to be, and the Art of Impact team will provide what you need.
See what we build
AOI Experiences
From idea to acquisition, vision to venue, we bring the experience, knowledge, strategy, and specialists to bring ambitious festivals to life.
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ECONOMIC IMPACT
AOI Headquarters
Vision to venue.
Art of Impact is a festival consultancy headquartered in Louisville, Kentucky, helping founders, cities, brands, and organizations design, develop, produce, and grow unforgettable festivals.
Founded by JK McKnight, creator of Forecastle Festival, AOI brings decades of firsthand festival experience to projects around the world — from early concepts to established destination events. Our expertise, knowledge, and network help clients reach the summit of their festival potential.
Office
Art of Impact
Louisville, KY 40206
Hours
Monday – Friday
9:30 am – 6:00 pm ET
We respond to qualified inquiries in about 3 business days.
Trusted by Visionaries Worldwide
NOT A FESTIVAL INQUIRY?
LET US POINT YOU THE RIGHT WAY.
PRESS & MEDIA
Interview requests, festival coverage, podcast bookings, and media kit access.
Press Inquiries
JOIN THE TEAM
Experienced festival producers and specialists who want to join our global collective.
GENERAL INQUIRIES
Have a question that doesn’t fit the categories above? Contact us and we’ll connect you with the right specialist.
PREFER EMAIL?
Reach out to us anytime at: welcome@artofimpact.com
Frequently Asked Questions
Yes. We’ve consulted on, produced, or partnered with festivals across North America, Europe, and Asia. Most of our work originates from the US base — we travel for kickoffs, site visits, and key production milestones. International engagements run on the same Louisville-time response window.
Most inquiries get a substantive reply within two business days. If your timeline is tighter than that, say so in the comments field — we triage urgent first-year-festival deadlines, partnership pitches with hard windows, and press requests faster than open-ended exploration.
Yes, selectively. If you’re an agency representing a brand that wants to invest in festivals as a channel, the form is the right door — mention your client in the comments. If you’re an agency offering services we already cover (sponsorship sales, on-site activation, festival PR), we generally build in-house but occasionally co-sell. Reach out and we’ll be direct about fit.