OVERVIEW
Sponsorships are one of your most valuable revenue, PR and marketing drivers.
Successful sponsor acquisition is less about who you know — and more about what you know, what your festival has done, and how you present the opportunity.
We've designed and delivered hundreds of brand partnerships — the kind that raise your profile, drive revenue, elevate the fan experience, and boost visibility with top-tier sponsors seeking quality partnership opportunities.
If you want your festival to grow and last — this is where it starts.
DELIVERABLES
A proven sponsorship strategy that will help you target better, sell bigger, and retain longer.
- Sponsorship Goals
- Sales Strategy
- Brand Positioning
- Asset Inventorying
- Category Mapping
- Prospect Pipelining
- Sales Tool Development
- Sales Messaging and Process
- Proposal and Presentation Development
- Deal Structure: contracts, deliverables, renewals
- Bonus: Brand Relationships, Activation Playbook, Partner Recap Templates
…and more.
OUTCOMES
REVENUE
Secure more dollars, faster — from name brands who add significant value.
PR & MARKETING
Brands whose reach and respect elevate your festival's presence and prestige.
VALIDATION
Sign top-tier partners who expand your visibility in their category, leading to more sponsors in their industry.
SCALABILITY
A repeatable system you can learn and leverage in perpetuity to renew existing sponsors and reach new ones.
A Selection of Clients We’ve Helped Grow
JK MCKNIGHT
Your point of contact — and the sponsorship builder behind AOI.
JK McKnight has spent 25 years in sponsorship development. He has sold millions of dollars of sponsorship for festivals across the country, personally designed and delivered hundreds of brand partnerships. Along the journey he developed a proprietary model, system, and process for acquiring new sponsors — and growing their annual investment — which he will customize to your unique festival and build out for you.
Read JK's full bioFrequently Asked Questions
It’s designed for any festival seeking greater sponsorship success — more brand signings, higher valuations and longer terms. It takes the right foundation to achieve that, and most festivals are lacking one. Whether you’re building your sponsorship program from the ground up or looking to improve an existing one, we bring decades of successful sponsorship development experience.
The Sponsorship Strategy gives you the strategic blueprint for how to position, package, target and grow your sponsorship program. The Sponsorship Toolbox goes further by building out the complete sales and fulfillment system, tools, templates and processes your team can use everyday.
No. This engagement is focused on building the foundation your team needs to sell more effectively. Sponsorship Sales is a separate AOI service for festivals that want us to handle the sales process directly.
Your team will have the blueprint we’ve used for decades to target and sell more effectively. That creates greater clarity and confidence, leading to more sponsor signings and longer-term relationships.
Take your festival to the next stage
Schedule a free discovery call with our team. We’ll assess where you are, where you want to go, and exactly how we can help you get there.