OVERVIEW
The Sponsorship Toolbox gives you everything you need to grow your festival's revenue — a battle-tested playbook developed over 25 years, used to raise millions, and trusted by global brands.
We'll customize it to your festival and build your sponsorship engine from the ground up — or refine what's already there. From prospect to pitch, you'll have the process, tools, templates and tactics to grow revenue.
Festival sponsorshipis one of the most leveraged revenue streams in live events — and one of the easiest to leave money on the table when the program isn't built right. Our festival sponsorship toolbox condenses 25 years of frontline sales, fulfillment, and post-event recap experience into a complete, deployable system you actually own. We don't drop a binder and leave; we install the system and train your team to run it.
Sponsorship is one of your most impactful revenue streams — often the difference between profit and loss.
DELIVERABLES
Your complete, revenue-generating sponsorship department.
Every deliverable in the festival sponsorship toolbox is editable, brandable, and built around how festival sponsorship actually gets sold today. You'll leave with the same tools we've used to raise eight figures across our own festivals and the festivals we've consulted — adapted to your sponsor strategy, prospect mix, and brand voice.
ORGANIZATION
- Roles & Responsibilities
GOALS & STRATEGY
- Revenue potential
- Asset development and valuations
- Industry categories
- Brand prospects
- Year-round timelines
SALES TOOLS
- One-sheets, decks, videos
- Branded presentation templates
SALES PROCESS
- Custom CRMs
- Tiered prospect lists
- Brand engagement stages and scripts
- Industry best practices
FULFILLMENT & RECAPS
- Fulfillment tracking
- Activation procurement
- Advancing and communications
- On-site production checklists
- ROI & data-driven recaps
CONTRACTING
- Deal point memos
- Contract templates
- COI requirements
- Invoicing templates
OUTCOMES
Boost Sponsorship Sales
Maximize festival revenue potential and profitability.
More Deals
Increase volume and quality of inbound and outbound sponsorship opportunities.
More Revenue
Boost average investment size and grow multi-year commitments.
More Confidence
Gain the tools, process, and positioning to sell professionally.
A Selection of Clients We’ve Helped Grow
JK MCKNIGHT
Your point of contact — and the sponsorship builder behind AOI.
JK McKnight has spent 25 years in sponsorship development. He has sold millions of dollars of sponsorship for festivals across the country, personally designed and delivered hundreds of brand partnerships. Along the journey he developed a proprietary model, system, and process for acquiring new sponsors — and growing their annual investment — which he will customize to your unique festival and build out for you.
Read JK's full bioFrequently Asked Questions
It’s built for festivals that want to professionalize and strengthen their sponsorship operation. We bring the foundation and blueprint developed through decades of successful sponsorship development, then customize it to your unique festival, market and audience.
The Toolbox equips your team with the system, tools, templates and processes we’ve used to successfully sell and manage sponsorships for decades. If you want AOI to handle sales directly, Festival Sponsorship Sales is a separate service.
Festival Sponsorship Strategy establishes the strategic foundation and direction. The Toolbox takes it further by building the complete operational system your team needs to sell, manage, fulfill and grow sponsorships on an ongoing basis.
Both. We can build your sponsorship infrastructure from the ground up or evaluate what you already have, preserve what’s working and strengthen the areas holding your program back.
Take your festival to the next stage
Schedule a free discovery call with our team. We’ll assess where you are, where you want to go, and exactly how we can help you get there.