OVERVIEW
The Sponsorship Toolbox gives you everything you need to grow your festival's revenue — a battle-tested playbook developed over 25 years, used to raise millions, and trusted by global brands.
We'll customize it to your festival and build your sponsorship engine from the ground up — or refine what's already there. From prospect to pitch, you'll have the process, tools, templates and tactics to grow revenue.
Festival sponsorshipis one of the most leveraged revenue streams in live events — and one of the easiest to leave money on the table when the program isn't built right. Our festival sponsorship toolbox condenses 25 years of frontline sales, fulfillment, and post-event recap experience into a complete, deployable system you actually own. We don't drop a binder and leave; we install the system and train your team to run it.
Sponsorship is one of your most impactful revenue streams — often the difference between profit and loss.
DELIVERABLES
Your complete, revenue-generating sponsorship department.
Every deliverable in the festival sponsorship toolbox is editable, brandable, and built around how festival sponsorship actually gets sold today. You'll leave with the same tools we've used to raise eight figures across our own festivals and the festivals we've consulted — adapted to your sponsor strategy, prospect mix, and brand voice.
ORGANIZATION
- Roles & Responsibilities
GOALS & STRATEGY
- Revenue potential
- Asset development and valuations
- Industry categories
- Brand prospects
- Year-round timelines
SALES TOOLS
- One-sheets, decks, videos
- Branded presentation templates
SALES PROCESS
- Custom CRMs
- Tiered prospect lists
- Brand engagement stages and scripts
- Industry best practices
FULFILLMENT & RECAPS
- Fulfillment tracking
- Activation procurement
- Advancing and communications
- On-site production checklists
- ROI & data-driven recaps
CONTRACTING
- Deal point memos
- Contract templates
- COI requirements
- Invoicing templates
OUTCOMES
Boost Sponsorship Sales
Maximize festival revenue potential and profitability.
More Deals
Increase volume and quality of inbound and outbound sponsorship opportunities.
More Revenue
Boost average investment size and grow multi-year commitments.
More Confidence
Gain the tools, process, and positioning to sell professionally.
A Selection of Clients We’ve Helped Grow
JK MCKNIGHT
Your point of contact — and the sponsorship builder behind AOI.
JK McKnight has spent 25 years in sponsorship development. He has sold millions of dollars of sponsorship for festivals across the country, personally designed and delivered hundreds of brand partnerships. Along the journey he developed a proprietary model, system, and process for acquiring new sponsors — and growing their annual investment — which he will customize to your unique festival and build out for you.
Read JK's full bioFrequently Asked Questions
Most useful for new and emerging festivals that don't yet have a proven sales team, system, or playbook in place — or for veteran festivals whose sponsorship program has drifted and needs to be rebuilt with structure. If you have brand ambition but no infrastructure to chase real sponsorship revenue, our festival sponsorship toolbox is where to start.
A full Toolbox build runs about 8 weeks — roughly two months from kickoff to handoff. We move in phases — assessment, deliverable build, training, and rollout — so you can start using each piece as soon as it's ready instead of waiting for the whole package to land.
Six buckets: Organization (roles & responsibilities), Goals & Strategy (revenue potential, asset valuation, prospect lists, timelines), Sales Tools (one-sheets, decks, videos, templates), Sales Process (custom CRM, tiered prospects, engagement scripts), Fulfillment & Recaps (tracking, activation procurement, on-site checklists, ROI recaps), and Contracting (deal point memos, contract templates, COI requirements, invoicing templates). Every piece is customized to your festival.
Yes — that's exactly who it's built for. We've used the same playbook to launch sponsorship programs from zero, and we'll train your team on every piece so the engine keeps running after we hand it off. No prior sponsorship experience required.
Take your festival to the next stage
Schedule a free discovery call with our team. We’ll assess where you are, where you want to go, and exactly how we can help you get there.