OVERVIEW
Ticketing isn't just tech. It's your pricing strategy, user experience, and #1 source of revenue.
We simplify the complexity — helping you make smart, data-driven decisions that drive sales, improve UX, and future-proof your fest.
The decision you make on strategy, vendor and pricing could make or break your festival.
Together we can make it smart, simple, seamless.
DELIVERABLES
A proprietary identity — the cornerstone of any successful, instantly recognizable festival.
- Pricing StrategySmart pricing and tiering to maximize sales and promote urgency.
- Vendor SelectionMany options, one choice. We match the best-fit platform to your needs.
- Sales Funnel OptimizationOptimized the purchase experience that boosts conversions, upsells and package adoption.
- Realtime Sales ReportingUnderstand who's buying, when, where and why so you can sell more.
- Analytics & IntegrationsCapture the data and metrics that matter most. Accessible and credible.
- Marketing IntelligenceLeverage audience behavior, purchase trends, and attribution data to inform messaging, offers, and retargeting — turning insights into conversions.
OUTCOMES
REVENUE
Maximize your biggest income stream with a smart, efficient strategy.
EXPERIENCE
Enhance the customer journey — from first click to final scan.
STRATEGY
Smart ticketing builds community.
INSIGHT
Understand who's buying, when, and how to leverage their data to sell.
JK MCKNIGHT
Your point of contact — and the experience leader behind AOI.
JK McKnight has spent 25 years in festival development. He founded Forecastle Festival, growing it from 50 people into a 75,000-person destination event and one of America's most critically acclaimed festivals. He later worked with AC Entertainment (Bonnaroo, Big Ears, High Water, Railbird and more). Today, he helps founders design, produce, and grow world-class festivals through proven strategy, specialized expertise, and decades of firsthand experience.
Read JK's full bioFrequently Asked Questions
The full ticketing picture: pricing strategy and tiering, vendor selection, sales funnel optimization, realtime sales reporting, analytics and integrations, and marketing intelligence. We simplify the complexity so you can make smart, data-driven decisions that drive sales, improve UX, and future-proof your fest.
1 month from kickoff.
Many options, one choice. We match the best-fit platform to your needs — weighing pricing, features, integrations, and the fan experience — so you're not left guessing. The decision you make on strategy, vendor, and pricing could make or break your festival, and we make it smart, simple, and seamless.
We capture the data and metrics that matter most and make them accessible and credible. Then we leverage audience behavior, purchase trends, and attribution data to inform your messaging, offers, and retargeting — turning insights into conversions.
Decades of festival experience and a focus on data-driven decisions. Ticketing isn't just tech — it's your pricing strategy, user experience, and #1 source of revenue. We help you make it smart, simple, and seamless so you maximize your biggest income stream while enhancing the customer journey from first click to final scan.
Take your festival to the next stage
Schedule a free discovery call with our team. We’ll assess where you are, where you want to go, and exactly how we can help you get there.