OVERVIEW
Ticketing isn't just tech. It's your pricing strategy, user experience, and #1 source of revenue.
We simplify the complexity — helping you make smart, data-driven decisions that drive sales, improve UX, and future-proof your fest.
The decision you make on strategy, vendor and pricing could make or break your festival.
Together we can make it smart, simple, seamless.
DELIVERABLES
The complete ticketing strategy to optimize user experience and revenue potential.
- Pricing StrategySmart pricing and tiering to maximize sales and promote urgency.
- Vendor SelectionMany options, one choice. We match the best-fit platform to your needs.
- Sales Funnel OptimizationOptimized the purchase experience that boosts conversions, upsells and package adoption.
- Realtime Sales ReportingUnderstand who's buying, when, where and why so you can sell more.
- Analytics & IntegrationsCapture the data and metrics that matter most. Accessible and credible.
- Marketing IntelligenceLeverage audience behavior, purchase trends, and attribution data to inform messaging, offers, and retargeting — turning insights into conversions.
OUTCOMES
REVENUE
Maximize your biggest income stream with a smart, efficient strategy.
EXPERIENCE
Enhance the customer journey — from first click to final scan.
STRATEGY
Smart ticketing builds community.
INSIGHT
Understand who's buying, when, and how to leverage their data to sell.
JK MCKNIGHT
Your point of contact — and the experience leader behind AOI.
JK McKnight has spent 25 years in festival development. He founded Forecastle Festival, growing it from 50 people into a 75,000-person destination event and one of America's most critically acclaimed festivals. He later worked with AC Entertainment (Bonnaroo, Big Ears, High Water, Railbird and more). Today, he helps founders design, produce, and grow world-class festivals through proven strategy, specialized expertise, and decades of firsthand experience.
Read JK's full bioFrequently Asked Questions
Yes. If you’re already locked in with a provider, we’ll work with them to maximize the success of your ticket sales strategy while evaluating broader opportunities beyond the engagement. We’ll also identify ways to optimize pricing, user experience, reporting and revenue performance.
Yes, that would be ideal. The ticketing platform is one of several major ticketing decisions, but having the opportunity to select it within the context of our broader strategy helps ensure it aligns with your festival’s sales goals.
Both. New festivals can build the right ticketing foundation from the start, while established festivals can refine and optimize their existing approach to yield stronger sales.
The strategy typically takes one month to develop and should ideally be completed before ticketing platforms, pricing and major on-sale decisions are finalized.
Take your festival to the next stage
Schedule a free discovery call with our team. We’ll assess where you are, where you want to go, and exactly how we can help you get there.