IMMERSIVE FESTIVAL EXPERIENCES
A revenue-generating experience that elevates your festival, excites fans, attracts sponsors — and pays for itself.
OVERVIEW
The best festivals offer more than performances — they create places your fans never want to leave. We design, sell, procure, and manage immersive spirit experiences that become festival headliners — delivering incredible fan engagement, major sponsorship revenue, and a signature sense of place.
From vision to venue, concept to cocktails, we bring spirit experiences to life. Backed by 15+ years of experience and hundreds of brand relationships, we've built some of the most successful spirit activations in the country — delivering six-figure sponsorships and unforgettable fan experiences.
We'll help you create a revenue-generating experience that pays for itself.
DELIVERABLES
We design, sell, procure, and manage immersive spirit experiences that become festival headliners — delivering incredible fan engagement, major sponsorship revenue, and a signature sense of place.
From vision to venue, concept to cocktails, we bring spirit experiences to life. Backed by 15+ years of experience and hundreds of brand relationships.
DESIGN
- Experience Design
- Concept, layout, environment
- Visual design
- Traffic flow
SPONSORSHIPS
- Sales materials — deck, messaging, pricing, prospecting, targeting
- 10–30+ premium spirit activations
- Custom-tailored to your festival theme and market
- Fulfillment — contracts, deliverables, communications, advancing, insurance
PRODUCTION
- Infrastructure, signage, bars, lighting
- Staging, A/V, seating, decor
- On-site staffing and service
- Signage and compliance
RECAP
- ROI data deck
- Attendance data, performance metrics
- Media impressions and audience insights
- Activation photos and highlights
A Selection of Clients We’ve Helped Grow
RETURN ON INVESTMENT
Pays For Itself.
A revenue-generating experience that elevates your festival — and pays for itself.
New Revenue
Proven six-figure sponsorship generation.
New Audience
Attract new ticket buyers and higher per-caps.
New Experience
Signature experience in an environment fans rave about and return for.
New Sponsors
Introduce your festival to premium brands and future partners.
JK MCKNIGHT
Your point of contact — and the experience leader behind AOI.
JK McKnight has spent 25 years in festival development. He founded Forecastle Festival, growing it from 50 people into a 75,000-person destination event and one of America's most critically acclaimed festivals. He later worked with AC Entertainment (Bonnaroo, Big Ears, High Water, Railbird and more). Today, he helps founders design, produce, and grow world-class festivals through proven strategy, specialized expertise, and decades of firsthand experience.
Read JK's full bioFrequently Asked Questions
Festivals seeking to add a premium, revenue-generating experience to excite their fanbase, attract spirit partners and reach new consumers are a strong fit. The concept is designed around your unique audience, location, cultural identity and existing programming.
That is the goal. We design the experience with multiple revenue streams built into the model. Participating spirit brands help offset a majority of the costs, with ticket sales and concessions providing much of the upside, along with additional revenue opportunities.
100%. Every experience is designed specifically around your festival, its fans and signature sense of place. The most effective immersive experiences tap into the unique history, culture and vernacular of the city and region.
Plan on approximately seven to nine months. That runway is important because the experience must be designed, packaged, sold to participating brands, produced and advanced well before festival gates open.
Take your festival to the next stage
Schedule a free discovery call with our team. We’ll assess where you are, where you want to go, and exactly how we can help you get there.