OVERVIEW
The right press doesn't just make noise — it builds momentum, shapes perception, and drives ticket sales.
Our festival PR & Media Relations Plan puts your festival story center stage.
From coordinating national, regional, and hyperlocal releases, to crafting compelling pitches and spotlighting unique festival features — we help you turn awareness into attendance.
From headlines to headliners — we get you covered.
DELIVERABLES
A full-service PR & media toolkit designed to sell your story and scale your visibility.
Having secured billions of media impressions for our festivals, we leverage our best-in-class network, PR partners and software to put your festival in front of the right people, at the right time, through the right channels to optimize reach, monitor traction, and field incoming requests.
- PR strategy and messaging
- Press kit development
- National, regional, and local media outreach
- Press release drafting & distribution
- Story development & media pitch angles
OUTCOMES
AWARENESS
Reach your target market, fans, and the media who influence them.
VALIDATION
Garner third-party credibility through respected publications and media.
MOMENTUM
Fuel excitement for your festival with phased storytelling.
SALES
Generate urgency and drive ticket sales with well-timed visibility.
JK MCKNIGHT
Your point of contact — and the experience leader behind AOI.
JK McKnight has spent 25 years in festival development. He founded Forecastle Festival, growing it from 50 people into a 75,000-person destination event and one of America's most critically acclaimed festivals. He later worked with AC Entertainment (Bonnaroo, Big Ears, High Water, Railbird and more). Today, he helps founders design, produce, and grow world-class festivals through proven strategy, specialized expertise, and decades of firsthand experience.
Read JK's full bioFrequently Asked Questions
PR strategy and messaging, press kit development, press release drafting and distribution, story development and media pitch angles, and national, regional, and local media outreach. It's a full-service toolkit built to sell your story and scale your visibility.
2 months from kickoff.
Having secured billions of media impressions for our festivals, we leverage our best-in-class network, PR partners, and software to put your festival in front of the right people, at the right time, through the right channels — optimizing reach, monitoring traction, and fielding incoming requests.
Four things: awareness with your target market and the media who influence them, third-party validation through respected publications, momentum built through phased storytelling, and sales driven by well-timed visibility.
We coordinate national, regional, and hyperlocal releases, crafting compelling pitches and spotlighting unique festival features so awareness turns into attendance.
Take your festival to the next stage
Schedule a free discovery call with our team. We’ll assess where you are, where you want to go, and exactly how we can help you get there.