DJ performing under blue stage lighting at the Forecastle festival main stage

FESTIVAL SPONSORSHIPS

Built from decades of experience with proven results, our team attracts more sponsors and retains them longer.

Bonnaroo Music Festival logoSXSW (South by Southwest) festival logoForecastle Festival logo (Louisville KY)High Water Festival logoBig Ears Festival logo (Knoxville TN)Plus dozens more festivals

More Sponsors. Bigger
Deals. Longer Terms.

One of your highest margin ancillary revenue streams, we have the team, strategy and process that delivers sustained success.

With decades of experience and hundreds of successful brand partnerships, we'll help you generate more revenue, enhance your consumer experience, and build long-term partnerships.

Festival Sponsorship Services
Sponsor activation booths at a festival featuring Truly and White Claw brand experiences
HTC Vive Virtual Reality Tour branded activation trailer with festival-goers lining up

An HTC Vive VR tour activation draws a steady line of curious fans.

Festival Sponsorship Services

From building your sponsorship toolbox to leading sales and delivering flawless fulfillment, we cover the full lifecycle of a brand partnership. Choose a service below to see how our team helps you attract, close, and retain the sponsors that fund your festival's future.

Iron Smoke whiskey sponsor activation booth featuring a custom barrel display

Sponsorship Services

Sponsorship Toolbox

Pitch like a pro — and train your team to do so. Our A-Z sponsorship toolbox was built over decades and gives you everything you need to attract, engage, and close high impact sponsor prospects.

I Love Tito's sponsor activation booth with branded signage

Sponsorship Services

Sponsorship Sales

Close more deals, faster. We will lead outreach, sales, and negotiations on your behalf — helping you pitch bigger, unlock better partnerships, and grow sponsorship revenue with credibility and confidence.

ITC sponsor installation banner at a festival venue

Sponsorship Services

Sponsorship Fulfillment

Deliver what you promise. From pre-fest digital marketing benefits to on-site activation procurement, our fulfillment team ensures sponsors get what they paid for — and why they'll come back for more.

Laptop showing a River & Roots festival partnership deck beside a printed sponsorship overview booklet and planning notes

Sponsorship Services

Sales Tool Optimization

Elevate your sales game. Not getting the responses or traction you want? We will analyze, audit, and optimize your sales tools with the content, research, data, format and structure decision makers want.

A Selection of Clients We’ve Helped Grow

Sierra Nevada Brewing Company logo
Whole Foods logo
Four Roses Bourbon logo
Ford Motor Company logo
Patagonia logo
Delta Air Lines logo
Dos Equis logo
Red Bull logo
PlayStation logo
Keen footwear logo
Plus hundreds more clients

Our Festival
Sponsorship
Approach Works

Our sponsorship services are built from the ground up through real-world festival experience — not theory. From grassroots events to 75,000 person festivals, we've secured and delivered brand partnerships with hundreds of global companies.

We know what works, what doesn't, and how to sell, service, and scale your sponsorship program with confidence.

Festival performer at a Red Bull sponsored stage with Patron branded experience

Why It Works

Gen Z

Gen Z attends festivals for community and identity — not just lineups. Our experience design and brand programming gives Gen Z audiences a reason to share, return, and tell their friends. We've delivered Gen Z-targeted activations that drove 40%+ repeat attendance year over year.

Millennials

Millennial festival-goers are now parents, sponsors, and decision-makers. Our family-zone, premium hospitality, and brand partnership playbooks reach Millennial audiences where they actually spend — without losing the festival's edge.

Passionate & Engaging

Festivals are the pinnacle of live experience. They capture passionate fans in a contained environment of shared values and common interests, opening the door to a unique and unprecedented level of engagement.

Social & Stimulating

Festivals provide a social, stimulating platform to reach, inspire, shape and mold audiences. A unique environment where corporate festival sponsorships are perceived as positive and value additive, and advertisers are not perceived as advertisers.

Frequently Asked Questions

It depends on the size and scale of your festival, audience demographics, asset strength, timing in the sales cycle, and how ready your partnership materials and positioning are. Some clients need foundational work first; others are ready for outreach and active selling immediately. In every case, our goal is to build a festival sponsorships program that performs better than what's currently in place and becomes stronger and more scalable over time.

We work across the spectrum. Large festivals often need help optimizing existing sponsorship programs, designing new sales assets, and identifying optimal prospects, while smaller or emerging festivals often need help packaging their festival, telling the right story, and building an efficient sponsorship system from the ground up. Festival sponsorship success is much more than identifying which brands to engage.

We typically work on a retainer-plus-commission model. The retainer is flat, while the commission can scale depending on the size and complexity of the opportunities we're pursuing. That structure gives you consistent strategic support while aligning our incentives around performance.

If you're a new or young festival without a proven team, system, and process in place, start with our Sponsorship Toolbox — it equips you with the same tools we used to run sponsorship programs for the larger festivals we built and managed for years. If you have a veteran festival but feel your sponsorship output is lagging, our Sponsorship Sales or Sales Tool Optimization services can help get you where you need to be. And if deals are getting signed but execution is the pain point, start with Sponsorship Fulfillment.

It can be. Our festival sponsorships team has extensive experience with asset collection, benefit execution, sponsor communications, advancing, activation procurement, on-site support, troubleshooting, and post-festival recaps. In short, we make sure every promised deliverable is executed professionally and every sponsor feels well taken care of.

Festival main stage at sunset with crowd — Hayden James performance

Take your festival to the next stage

Schedule a free discovery call with our team. We’ll assess where you are, where you want to go, and exactly how we can help you get there.